Tired of ever-bulging e-mail inboxes and lackluster messages? The UCC is
trying to help.
In an effort to better coordinate the UCC's electronic communication with
its members, the denomination has launched a new weekly electronic
publication that will be mailed to its entire database each Tuesday
morning.
Called "Keeping You e-Posted," the coordinated graphic e-mail will include
minimal text but multiple links to UCC news stories, resources, events,
prayers, action alerts and liturgical aids.
"Our long-term goal is to reduce the amount of e-mails that come to you
from the UCC's national setting, while underscoring timely material and
delivering it to our readers in an attractive and coordinated format,"
said the Rev. J. Bennett Guess, the UCC's director of communications. "We
also want to substantially increase the number of people who receive their
news and information from us electronically."
About 60,000 people, initially, will receive the weekly e-zine, Guess
said, but persons can manage their subscriptions or even unsubscribe if
they would prefer not to receive it. Readers can also forward the e-mail
to friends and fellow church members.
"Many of our pastors will recall a time when they once received a monthly
two-sided sheet of paper called 'Keeping You Posted' that contained a lot
of short, helpful information that pastors and churches needed to know,"
Guess said. "In many respects we've come full circle by reintroducing a
familiar title, but employing new technology to deliver concise bits of
news."
An archived list of Keeping You e-Posted editions will be available at
http://ucc.org/keeping-you-eposted
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