News Resources - The News of the Religious Media

Release Date: October 27, 2008

Tired of ever-bulging e-mail inboxes and lackluster messages? The UCC is trying to help.

In an effort to better coordinate the UCC's electronic communication with its members, the denomination has launched a new weekly electronic publication that will be mailed to its entire database each Tuesday morning.

Called "Keeping You e-Posted," the coordinated graphic e-mail will include minimal text but multiple links to UCC news stories, resources, events, prayers, action alerts and liturgical aids.

"Our long-term goal is to reduce the amount of e-mails that come to you from the UCC's national setting, while underscoring timely material and delivering it to our readers in an attractive and coordinated format," said the Rev. J. Bennett Guess, the UCC's director of communications. "We also want to substantially increase the number of people who receive their news and information from us electronically."

About 60,000 people, initially, will receive the weekly e-zine, Guess said, but persons can manage their subscriptions or even unsubscribe if they would prefer not to receive it. Readers can also forward the e-mail to friends and fellow church members.
"Many of our pastors will recall a time when they once received a monthly two-sided sheet of paper called 'Keeping You Posted' that contained a lot of short, helpful information that pastors and churches needed to know," Guess said. "In many respects we've come full circle by reintroducing a familiar title, but employing new technology to deliver concise bits of
news."

An archived list of Keeping You e-Posted editions will be available at
http://ucc.org/keeping-you-eposted

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